What will I learn?

Why study this pathway programme?

  • The University has its own in-house, student-run marketing agency, where you can sharpen your skills by working on real briefs from leading businesses.
  • Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.
  • You have the opportunity to specialise after your First Year, depending on where you’d like your career to take you – Advertising and Public Relations, Consumer Psychology, Digital, Retailing or Professional Practice.


  • Interactive Learning Skills and Communication
  • Business Studies
  • Critical Thinking
  • Composition and Style
  • Accounting
  • Business Mathematics
  • ICT Skills
  • Globalisation

Birmingham City University Degree Pathways

  • BA (Hons) Marketing
  • BA (Hons) Marketing (Advertising and Public Relations)
  • BA (Hons) Marketing (Consumer Psychology)
  • BA (Hons) Marketing (Digital)
  • BA (Hons) Marketing (Retailing)
  • BA (Hons) Marketing (Professional Practice)

Which department am I in?

Birmingham City University International College

Study options

Full Time (6 months)

Tuition fees
£9,250.00 (US$ 12,434) Overall cost
This is a fixed fee
Start date

January 2022, May 2022



15 Bartholomew Row,


B5 5JU, England


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