Associate of Applied Science in Marketing Management

Bellevue College

This degree offers practical, hands-on experience in both traditional and digital marketing. Emphasis is placed on the intersection of marketing strategy with business management and decision making. Courses cover advertising, relationship marketing, measurement and analytics, multicultural marketing, and sales. Be ready for an entry-level marketing position with this degree option. The Associate of Applied Science in Marketing Management degree provides students with practical, hands-on experience in both traditional and digital marketing. Greater emphasis is placed on the intersection of marketing strategy with business management and decision-making. Courses in advertising, relationship marketing, marketing research, measurement and analytics, international marketing, multicultural marketing, and sales offer students instruction in areas that match employer needs. The program requires students to assume a management viewpoint, and develop appropriate marketing strategies that employ their newly honed skills.

School of Business and Technology