What will I learn?

Loyola’s close proximity to both major agencies and the brands they represent, gives students the opportunity to get first-hand exposure to the industry. Working Ad/PR professionals routinely visit Loyola to give presentations, attend professional panels, and provide career guidance to our students. Many faculty members are also Ad/PR professionals, ensuring students learn relevant, real-world applications.

Our downtown location also lets students take advantage of internships, networking events, and other learning experiences with the many agencies, media companies, businesses, and non-profit organizations in the area.

As part of this program, students choose to follow advertising, public relations, or integrated focus.

Program Benefits

  • Learn from industry professionals with experience representing some of the top companies and brands.
  • Take classes at our downtown Chicago campus, located on Michigan Ave., near one of the nation’s busiest commercial districts.
  • Get on-the-job experience through internship opportunities at top ad firms and client companies.

Outcomes

Advertising and Public Relations Major

  • Create and implement strategic communication campaigns that integrate advertising, public relations and integrated marketing communication, and are responsive to community needs and organizational goals in local and global contexts.
  • Write copy and design messages to reach diverse publics and for distribution through multiple channels, including both traditional and digital media.
  • Understand the implications and applications of integrated strategies for digital media in marketing, advertising and public relations practices.
  • Apply appropriate research methods to plan, monitor and evaluate public relations, advertising and other communication campaigns and activities.
  • Practice ethical communication in professional practices that are socially responsible and in the mutual interests of the organization and the community.
  • Demonstrate the competencies to work as an entry-level professional in advertising or public relations.

Which department am I in?

School of Communication

Study options

Full Time (4 years)

Tuition fees
US$46,410.00 per year
USD $23,205 per semester for 12 to 21 hours; USD $365 for Over 21 hours, additionally per credit hour
Start date

29 August 2022

Venue

School of Communication

Loyola University Chicago,

820 N. Michigan Avenue, Water Tower Campus,

CHICAGO,

Illinois,

60611, United States

Entry requirements

For students from United States

Students must have completed a secondary and high school.

For international students

Students must have a high school or secondary school completion from an institution you have attended. Also students must have the following scores,

  • A minimum score of 79 is required for the TOEFL
  • A minimum score of 6.5 for IELTS

*There may be different IELTS requirements depending on your chosen course.

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