B.A. in Business Administration, Marketing

Washington State University

Marketers monitor and investigate the changing needs of commerce and promotion and create products and services designed to meet those needs.

Marketing is a diverse and flexible field of business that can involve sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce.

Strengths of the program

Gain critical experience through marketing internships, most of which are paid.
Gather research data using an on-site behavioral lab outfitted with one-way mirrors and a video camera.
All business classes are housed in a centrally located building equipped with the latest audiovisual technology, including six computer labs.
Learn research methods from renowned faculty who care about you as an individual and as a student.

Careers in marketing

Marketing provides a well-rounded business education for many careers.

Virtually all businesses and organizations, as well as many government agencies, have marketing needs. Job availability for marketers is good compared to many other business fields. A career in marketing can take people around the world or even let them work at home.

Entry-level positions include sales assistant or representative, consultant, and marketing manager. Other occupations in marketing include retail manager, advertising, sales, research, distribution, new product introduction, and product pricing.

Eventual positions include sales managers (managing a team of sales people), product managers (responsible for all aspects of marketing a product), research managers (consumer, media, industrial research), retail store managers, or district managers.