The program offers study for the degree of Bachelor of Science with a major in event management. The program prepares undergraduate students for careers in leading event and meeting management businesses. Through the major, students gain background and experiences in planning, budgeting, and implementing conferences, meetings, and other special events in the public or private sectors. Course work provides students with a general education plus professional preparation focusing on the concepts and principles involved in meeting and event planning strategy; special event management; stakeholder development; budgets and finance; site selection; contracts, vendors, and negotiations; marketing and promotions; food and beverage management; meeting technology; event evaluation; and hospitality law. Supporting courses include foodservice, catering, promotion, brand management, trend analysis, fashion, and resource management. Learning experiences are provided through planning university events such as Dance Marathon, Family Weekend, CHS Week, Student Union Board, and Homecoming, as well as other campus and community events.
Graduates from this program are prepared for careers in event planning (corporate events, celebrations, education, promotions, commemorations, trade shows, weddings, conferences, association events, exhibitions, festivals, philanthropies, entertainment, fundraising, conventions, and sport events) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles. Students are required to complete an internship in event management prior to graduation.
21 January 2025, 25 August 2025
College of Human Sciences
E262 Lagomarcino Hall,
901 Stange Road,
AMES,
Iowa,
50011, United States
Equivalent of a minimum 3.0 high school GPA on 4.0 scale. In addition to the requirement, students must meet the following minimum high school course requirements: 4 years of English or your native language; 3 years of science (including at least two years of laboratory science courses which emphasize elements of biology, chemistry, or physics); 3 years of math (including algebra and geometry); 2 years of social studies.
English Language Requirements:
TOEFL - Internet-Based TOEFL (IBT) score of 71 with a minimum score of 17 in both the Writing and Speaking sections and Paper-Based TOEFL (PBT) score of 530
IELTS - Overall band score of 6.0 with no sub score below 5.5
PTE - Score of 48
*There may be different IELTS requirements depending on your chosen course.