Bachelor of Business Administration in Marketing - Global Marketing Management

Pace University

Pace University's BBA in Global Marketing Management puts you on the cutting edge of the marketing and advertising profession. With a curriculum that combines marketing principles with global perspectives, you’ll gain the skills, connections, and hands-on experience to thrive in areas such as brand management, market research, and media planning. See marketing in action worldwide through international field studies, study abroad programs, and real-world projects-all while networking with industry leaders and global professionals. The Lubin School of Business harnesses its strong industry connections to provide students with exceptional opportunities to engage with professionals on a global scale. Through internships, networking events, and direct interactions with business leaders, students pursuing a global marketing management degree can cultivate meaningful relationships and develop essential workplace skills. On campus, professional organizations like the American Marketing Association and Beta Gamma Sigma offer students a platform to refine their leadership and managerial expertise. Graduates of the program are highly sought after by renowned companies such as WarnerMedia, Gucci, and VaynerMedia. With an impressive 93% of graduates employed or pursuing further education and an average national salary of $158,280 for marketing managers, the program delivers an outstanding return on investment. A degree from Lubin prepares students to excel in competitive roles across marketing, media, and research, equipping them with the global perspective and expertise needed to thrive in today’s dynamic business landscape.

Lubin School of Business