Bachelor of Science in Marketing

SUNY Oswego

Through courses on marketing principles, consumer behavior, marketing research and advertising and promotion, the program introduces concepts and tools employed by successful professionals. It also emphasizes team-oriented projects that enable you to apply various principles of marketing management to actual business problems.Participate in governing of SUNY Oswego chapter of the American Marketing Association. You’ll discover new approaches in marketing - such as e-marketing, social marketing, the role of media in integrated marketing communications and branding - through classroom discussions, case simulations and class activities. Learn from hands-on opportunities available through internships and co-op programs.