Bachelor of Science in Marketing

California Baptist University

To master the art of persuasion, students in CBU's marketing bachelor's program will study customers from the inside out, conducting research on consumer behavior, learning what people need and how they think. They’ll then be able to use that data to formulate marketing strategies, create ad campaigns, build brands and manage social media interactions.Creative problem solvers will enjoy the competitiveness and distinctly Christian perspective of CBU’s marketing program, which is enhanced by a variety of value-added experiences, such as special events, speakers, networking opportunities and field trips. Students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University in England.What You'll Learn Students will collect and analyze information in order to solve marketing problems. Students will persuasively communicate a marketing message. Students will integrate the decision making process into the formulation of a marketing strategy

Dr Robert K Jabs School of Business