Study BBA in Sales and Business Marketing at Western Michigan University in the USA, Haworth College of Business
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BBA in Sales and Business Marketing

USA

7

What will I learn?

Western Michigan University is one of just a handful of universities that offer a major focusing on selling and sales leadership. We have been recognized since 2007 as having one of the "Top University Sales Programs" by the Sales Education Foundation and are ranked No. 1 in "Top U.S. Sales Schools" by Study.com.Our sales and business marketing programs teaches students how to "sell the Western Way," which focuses on relationship selling for long-term success. Check out LinkedIn #sellingthewesternway. You will prepare to excel in entry-level sales positions and possess the broader framework for future success in upper-level management. Our program features faculty with real-world experience in sales and sales leadership, small class sizes and a hands-on experiential learning philosophy.

Which department am I in?

Haworth College of Business

Study options

Full Time (8 Semesters)

Tuition fees
US$21,408.00 per year
Health Insurance- 1324

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June 2027

Start date

August 2026

Venue

Kalamazoo Campus

Kalamazoo, MI,

Kalamazoo,

Michigan,

49008, Midwest, United States

Full Time (8 Semesters)

Tuition fees
US$21,408.00 per year
Health Insurance- 1324

*Price shown is for indicative purposes, please check with institution

Application deadline

01/02/2027

Start date

May 2027

Venue

Kalamazoo Campus

Kalamazoo, MI,

Kalamazoo,

Michigan,

49008, Midwest, United States

Entry requirements

For international students

Transcripts/mark-sheets. For undergraduate applicants, this includes all secondary and post-secondary schools attended or currently attending.

*There may be different IELTS requirements depending on your chosen course.

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About Western Michigan University

Western Michigan University offers career-focused degree programs which propel students into meaningful careers in their specialty.

  • 9/10 students employed in jobs they like (WMU Outcomes, 2024)
  • Top 100 for graduate programs in five fields (USNWR, 2025)
  • 16:1 student-faculty ratio, (WMU Common Data Set, 2024)
  • 93% of students join Experience-Driven Learning (WMU, 2024)

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