Certificate of Achievement in Public Relations

De Anza College

The Certificate of Achievement in Public Relations meets the needs of community college students and working professionals in areas such as sales, fundraising or marketing who wish to expand their skill repertoire in the area of public relations. Potential careers upon completion include public relations specialist, public relations and fundraising manager, or advertising and promotion manager.Upon completion, students will be able toDemonstrate competency in the basics of journalistic and public relations writing, including structure of a story and a press releaseDemonstrate competency in research, information gathering and critical analysis of information using techniques such as observation, online research and interviewingSummarize appropriate steps to gain employment in public relations industry

Business, Computer Science and Applied Technologies Division