General Marketing, Certificate of Achievement

Orange Coast College

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of ''C'' or better. Program Outcomes Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired. Communicate effectively and persuasively in personal, organizational, and selling environments. Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.