Management, M.B.A. – Marketing

New York Institute of Technology

Become an informed and innovative marketing decision-maker through experiential opportunities, networking connections, and expert faculty in our AACSB-accredited, STEM-aligned, Management, M.B.A. – Marketing concentration program. Embark on a Management, M.B.A. with a Marketing concentration at New York Tech. Our program is designed to equip you with the skills and experience needed to excel in today’s competitive marketing landscape.

You’ll work on industry-related projects in most classes, gaining practical experience that prepares you to tackle any organization’s objectives. You’ll also complete internships at high-impact companies, providing invaluable experiential learning.

Expand your horizons by attending courses at affiliated universities around the world and build a robust professional network. Engage with industry professionals through local chapters of marketing and advertising associations, participate in corporate challenges, and attend national and international conferences.

Utilize advanced technology support systems, including SPSS, Analytic Solver Data Mining, Decision Tools Suites, SAP, and Qualtrics, to enhance organizational decision-making processes. Conduct thorough industry, company-specific, and environmental business analyses, bridging the gap between abstract theory and practical application. Identify and analyze contemporary business issues specific to different countries and regions and develop strategic recommendations that are well-supported and effectively communicated.

Graduating from our M.B.A. program with a marketing concentration will equip you with the ability to:

• Generate and transform relevant marketing data into information and strategies essential for decision-making in various functional areas of marketing management.
• Assemble comprehensive marketing plans for both existing and new products and services, integrating marketing, operational, and financial modeling.
• Assess national and global trends in cultural, social, demographic, legal-political, economic, technological, and competitive environments and prepare, evaluate, and defend alternative market-entry strategies and marketing programs.