Study Marketing (MS) at Webster University in the USA, George Herbert Walker School of Business and Technology

About this course

About this course
- Overview
- Department
Study options
Entry requirements
- International

What will I learn?

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytics required to produce impactful marketing decisions.Learning OutcomesStudents will be able to effectively acquire relevant information as well as evaluate and analyze it in order to make impactful strategic marketing decisions.Students will be able to effectively manage value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships. Student will demonstrate personal skills (e.g. communication, personal brand management, ethics, team management) which are important keys to success as a marketing manager.

Which department am I in?

George Herbert Walker School of Business and Technology

Study options

Full Time (4 Semesters)

Tuition fees

US$13,536.00 per year

Cost for Books and Materials - per semester500

Start date

October 2027

Venue

St. Louis Campus

470 East Lockwood Avenue,

St. Louis,

Missouri,

63119, Midwest, United States

Full Time (4 Semesters)

Tuition fees

US$13,536.00 per year

Cost for Books and Materials - per semester500

Start date

October 2026

Venue

St. Louis Campus

470 East Lockwood Avenue,

St. Louis,

Missouri,

63119, Midwest, United States

Show more+ Show fewer-

Entry requirements

For international students

Applicants considered for admission to graduate studies at Webster University must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University, and meet all program admission standards. Applicants who have a completed baccalaureate degree from a U.S. accredited institution must satisfy program requirements or requisites, including a 2.5 (on a 4.0 scale) minimum cumulative Grade Point Average (GPA) at their baccalaureate degree granting institution for full admission.

Applicants to the marketing (MS) must have completed a business or business-related undergraduate degree meeting the following criteria:

University/college is regionally accredited
The business school must have a business-related accreditation (e.g. AACSB, ACBSP, IACBE, etc.)

Applicants who do not meet these qualifications must do one of the following:

Successfully complete BUSN 5000.

Note: BUSN 5000 will count as an elective in the program. This option is only available for students who are required to take BUSN 5000.

Complete all of the following undergraduate courses (or their equivalents) with a grade of C- or better (17 credit hours total, not including individual course prerequisites:

MNGT 2100 Management Theory and Practices
ACCT 2010 Financial Accounting
BUSN 2750 Introduction to Statistics
ECON 2000 Survey of Economics
MNGT 2500 Marketing
BUSN 3500 Business and Global Issues
BUSN 4500 Ethical Issues in Business