Marketing, PhD

Arizona State University - Kaplan International

Each doctoral student in the Doctor of Philosophy program in business administration with a concentration in marketing receives a comprehensive, broad-based education in marketing concepts and research techniques. All students complete a core curriculum while tailoring their work to achieve personal goals. Students can specialize in one of three research domains: consumer behavior, quantitative marketing models, service strategy. Applicants do not need to declare a specialization during the application process, but they can indicate their intended specialized direction of study if they wish. It is expected that by the end of their first year, students commit to one of these three domains.

Arizona State University, Main campus