Study Master of Arts (MA) in Advertising and Public Relations, concentration in Digital Communication at University of Alabama in the USA, College of Communication and Information Sciences

About this course

About this course
- Overview
- Department
Study options
Entry requirements
- International

What will I learn?

Learn how to strategically manage communication across digital platforms with the Master of Arts in Advertising & Public Relations program with a concentration in Digital Communication. Designed for recent undergraduates and entry-level professionals, you will gain the skills needed to create persuasive messages across digital platforms that build awareness, interaction and engagement with stakeholders.This degree program equips students to understand the theoretical approaches that guide the academic study of digital communication in advertising and public relations. Coursework focuses on strategy and analytics, digital communication, advanced digital marketing and more, preparing you for a successful career in the growing world of digital media.

Which department am I in?

College of Communication and Information Sciences

Study options

Full Time (2 Years)

Tuition fees

US$35,924.00 per year

international student fee - $100 per semester

Start date

January 2027

Venue

Tuscaloosa Campus

Tuscaloosa,

Alabama,

35487, South, United States

Entry requirements

For international students

Admission to the MA in APR program requires the following:

An overall undergraduate GPA of 3.0, a 3.0 average for the last 60 semester hours in a degree program, or a 3.0 or higher in a completed graduate degree program

English Language Requirements: Test of English as a Foreign Language (TOEFL): The minimum score for admission to a degree program or for non-degree admission is 550 on the paper-based TOEFL or 90 on the internet-based TOEFL (iBT); International English Language Testing System (IELTS): The minimum score for admission to a degree program or for non-degree admission is 6.5; Pearson Test of English (PTE): The minimum score of admission to a degree program or for non-degree admission is 59.

Application Priority Deadline: June 1 for fall cohort and November 1 for spring cohort

*There may be different IELTS requirements depending on your chosen course.