Public Relations (B.A.)

Wayne State University

Public Relations is an exciting and challenging field that demands individuals with excellent communication skills and training. The practical applications of ethics are carefully considered. Special attention is given to effective written and oral communication as well as fundamental understanding of human communication and research methods. The Public Relations Program teaches students about the role of public relations in the private, nonprofit and agency environments. It treats the profession as a management function that includes anticipating, analyzing and interpreting public opinion building and maintaining relationships with all key publics developing programs that engage and support public understanding and planning and implementing an organization's efforts to influence or change public opinion. The Program also provides access to professional development opportunities through its PRSSA chapter and through a strong relationship with the PRSA Detroit Chapter. Several courses actively engage the community through service learning components. Ultimately, we seek to serve the public relations profession by helping to develop highly qualified, well-prepared professionals.

College of Fine Performing and Communication Arts