Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.
With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
Marketing plays a central role in understanding the needs of different groups of people in different places across the globe. Equally practical and theoretical, our marketing teachers are researchers who help you understand the role of marketing, through curiosity, creativity, analysis, evidence and innovation. Our Master's covers the cutting edge topics you need to work as a marketing manager, from digital to analytics. The Master of Marketing is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.
*Price shown is for indicative purposes, please check with institution
February 2027
Crawley Campus
35 Stirling Highway,
CRAWLEY,
Western Australia,
6009, PERTH, Australia
*Price shown is for indicative purposes, please check with institution
July 2027
Crawley Campus
35 Stirling Highway,
CRAWLEY,
Western Australia,
6009, PERTH, Australia
(1) To be considered for admission to this course an applicant must have—
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
(b) the equivalent of a UWA weighted average mark of at least 50 per cent;
or
(c) at least two years professional experience in a relevant occupation; or
(2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
*There may be different IELTS requirements depending on your chosen course.
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Students set themselves apart at UWA with a globally recognised degree from the only world top 100 university in Western Australia.
