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Advanced Diploma in Advertising and Marketing Communications Management - 652

Canada

62

35

What will I learn?

Specialize in the creative or business stream, experience working with real-world clients and join the ranks of award-winning alumni.

Program Highlights

Program is well-recognized by industry professionals locally and nationally.

Specialize after first year in a creative or business stream.

Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.

Grads from our program can easily find work in advertising agencies of all sizes. You'll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.

What you'll learn

The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.

Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.

Account and project management, strategic media planning and execution.

How to professionally present materials to real clients.

An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

Faculty Spotlight: Jef Petrossi

Program Length

3 academic years (periods of 8 months)

Your future career options

Advertising Strategist

Account Manager

Art Director

Copywriter

Production and Studio Specialist

Public Relations/Direct Marketing/Web Specialist

Promotions and Event Specialist

Community Manager

Project Manager

Media Buyer

Media Strategist

Strategist

Where you could work includes:

Advertising Agencies

Client Side Marketing Departments

Print, Broadcast or Digital Media

Educational Pathways

Pathways to Mohawk

If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.

Pathways within Mohawk

If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program.

Pre-Media Entertainment

Art and Design Foundations

Business - Marketing

Photography - Still and Motion

General Arts and Science (University Transfer)

Graphic Design

We offer a diverse range of programs to further your studies within Mohawk following completion of this program.

Accessible Media Production

Public Relations

Pathways beyond Mohawk

Earn a degree:

Davenport University - Bachelor of Business Administration, Marketing

Robert Gordon University - Bachelor of Arts - Events Management, Fashion Management, International Hospitality Management, International Tourism Management, Management with Marketing, or Media

Technological University of the Shannon - Bachelor of Arts (Honours), Creative Media and Design

Which department am I in?

Mohawk College

Study options

Online/Distance with attendance (3 Years)

Tuition fees
CAD$16,710.00 (US$ 12,011) per year
Total Tuition & Ancillary Fee: CAN $16,710; Semester 1: CAN $8,355; Semester 2: CAN $8,355; Total 1st Year Fees: CAN $17,535

*Price shown is for indicative purposes, please check with institution

Start date

Expected January 2026

Venue

Mohawk College

Fennell Campus (FF),

135 Fennell Avenue West,

Hamilton,

Ontario (ON),

L9C 0E5, Canada

Entry requirements

For international students

OSSD or equivalent (Mohawk Academic Upgrading, GED) including:

Grade 12 English, C or U or equivalent

Excellent reading and writing skills are recommended

English Language Requirements

See below for accepted equivalents for Grade 12 English:

Successful completion of the GAS-English for Academic Purposes (478 or 278) program

TOEFL minimum score of 550 (80 Internet based) or IELTS Academic minimum score of 6.0 overall with no band less than 5.5.

*There may be different IELTS requirements depending on your chosen course.

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About Mohawk College of Applied Arts and Technology

Mohawk College is located in Hamilton, Ontario, Canada and offers a quality learning experience across four campuses and innovative facilities.

  • Over 13,000 students from 90+ countries
  • Top 7 research college in Canada (Research Infosource 2023)
  • Offers over 150 specialized and accredited courses
  • First Ontario college with GOLD STARS sustainability rating

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