Bachelor of Mass Communication (Honours) in Public Relations and Marketing

Taylor's University

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing prepares you to thrive in the evolving media industry by adopting a strategic and integrated approach to marketing communications. The programme emphasises the development of a clear and consistent marketing message across advertising, public relations, and digital platforms. Through real-world campaigns and PR events, you will learn how to shape compelling brand narratives, strengthen brand loyalty, and connect with potential customers using an integrated marketing communications framework. The curriculum builds strong capabilities in digital marketing, social media strategy, and data-driven communication planning, enabling you to design effective marketing efforts across multiple marketing channels. You will also refine your skills in planning, strategising, and executing impactful marketing campaigns that respond to the demands of today’s convergent and fast-paced media landscape. With a selectively curated cohort, the programme focuses on developing versatile communication professionals with an integrated skill set that is highly sought after in the contemporary media environment. Early application is recommended to secure your place and gain access to cutting-edge resources, as well as collaborative projects with leaders from the media and communications industry.