What will I learn?
The Bachelor of Science in Marketing is a three-year undergraduate programme that combines creativity, customer insight, and business strategy to develop students’ understanding of modern marketing practices and consumer behaviour. Students gain knowledge in digital marketing, marketing analytics, communications, brand management, and customer experience, preparing them for careers across marketing, advertising, digital media, brand management, communications, and related business sectors. The programme is delivered in line with the UK curriculum and academic standards, with students able to progress through the Foundation in Business programme at the University of Southampton Malaysia.
Which department am I in?
Southampton Malaysia Business School
Entry requirements
For international students
A-Level: BBB, excluding General Studies, with Mathematics at a minimum of Grade 6/B in GCSE or SPM. IB Diploma: Pass with 30 points overall, including 15 points at Higher Level, with Mathematics at Standard or Higher Level at a minimum of Grade 4, Mathematics in the IB Middle Years Programme at a minimum of Grade 5, or Mathematics at a minimum of Grade 6/B in GCSE or SPM. STPM: BBB, excluding General Studies, with Mathematics at a minimum of Grade 6/B in GCSE or SPM. UEC: BBBBB, with Grade B4 and above only, and Mathematics at a minimum of Grade 6/B in GCSE, SPM, or UEC.
