BA (Hons) Mass Communication with Public Relations

Northumbria University, Newcastle

The BA (Hons) Mass Communication with Public Relations pathway course is an innovative media-based degree that allows you to develop specialist knowledge of the concepts, theories, practices and methods that characterise contemporary media, communication, and cultural studies. From day one, you will be supported in developing an independent critical understanding of the key developments within mass communications, a field of study that encompasses a wide variety of media organisations, technological innovations, cultural industries, and audiences. You will develop your knowledge, skills and abilities on a course that will enable you to critically evaluate contemporary mass communications industries and to understand the technological, social and political factors that shape those industries. The course’s unique framework structure allows you to tailor your interest in media towards a particular career route in PR in your third year, specialising in specific modules that are directly applicable to your future employment, whichever career path you choose.On graduating you will have the knowledge and skills required for employment in a wide range of media-related professions, including careers in the creative and cultural industries, marketing, journalism, management, public relations and press offices. This course is designed to instil key transferable skills that you will draw upon in your future career, including communication skills, literacy skills, and the ability to work in teams. Graduates from this course are currently employed by high profile companies such as BBC Digital, Wolff Olins, Framestore and Nexus.