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What will I learn?

Course Overview

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting. You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to: Buying and Merchandising; Positions in Advertising; Fashion Brand Management; Public Relations and Publicity; Fashion Writing; Fashion Marketing and Consumer Research; Sales and Brand Development; International Fashion Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Which department am I in?

Cardiff School of Management

Study options

Full Time (1 year)

Tuition fees
£15,500.00 (US$ 17,265) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

16 January 2023

Venue

Llandaff Campus

Western Avenue,

Cardiff,

CF5 2YB, Wales

Entry requirements

For students from United States

Students with a Bachelor degree from a recognised institution in USA with minimum GPA 2.8 or above or students with a good GPA and relevant work experience over 1 year or students with a Bachelor degree from a recognised institution in the UK or Masters degree. Students need to have an 6.0 overall with no sub score lower than 5.5. Some courses may require a higher IELTS level.

For international students

Applicants should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought. Applicants with non-standard entry qualifications will be considered. Applicants whose first language is not English will need to provide evidence of fluency to at least an IELTS 6.0 standard or equivalent. TOEFL IBT: Overall - 72; Reading - 18; Speaking - 20; Listening - 17; Writing - 17.

*There may be different IELTS requirements depending on your chosen course.

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About Cardiff Metropolitan University

Located in the Welsh capital city, Cardiff Metropolitan University offers a range of courses which focus on practical and professional learning.

  • Welsh University of the Year 2021
  • Awarded silver by the Teaching Excellence Framework
  • Student community from over 143 countries
  • Top 15 university for international student support

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