International Marketing and Business Strategies MSc

Queen Mary University of London

The International Marketing and Business Strategies MSc provides students with the opportunity to develop a critical understanding of marketing concepts that drive organisational growth and internationalisation. The programme is suited to students who want to think strategically about the relationship between business dynamics and marketing.

• Study marketing in a strategic context, to gain a broader understanding of how marketing relates to business and management.
• Explore the challenges of the digital economy, networked marketing and platformization.
• Be well-equipped to pursue consultancy roles in the changing international marketplace.

What you'll study

This programme of study will enable students to:

• Plan and conduct market research informed by literature in marketing, international management and strategy disciplines.
• Criticially appraise marketing insights from literature, qualitative and quantitative data.
• Take part in a range of project and problem-based activities.
• Through participation in class, exercises and assessments, students will develop the skills to present analysis and recommendation of marketing practices and strategies.

Structure

• Eight core modules
• Four optional modules

Teaching

The teaching team is comprised of Teaching and Research and Teaching & Scholarship staff, complemented where relevant by visiting lecturers with professional expertise in sectors such as communications, advertising and public relations. Students will benefit from this mix of expertise, gaining insights from research, scholarship and industry.

Students typically have 3 contact hours per week in each module. Within these three hours, each module has its own pattern of lectures, seminars/classes and other activities. Students could take part in a range of different teaching and learning activities that include the standard lectures and small group seminars, one-to-one tutorials, guest lectures, group-work, independent studies, research projects and team group learning.

Career paths

This programme is particularly well-suited to students who wish to go into consultancy which focuses on how marketing can help business growth. It would also suit students hoping to work in global marketing-led organisations or family businesses.

The School works closely with the Careers Service to locate possible work placements/ internships and to prepare students for the recruitment process (e.g assistance in creating effective CVs to reach potential employers, interview skills).