International Marketing top-up - BA (Hons)

Coventry University

This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.Studied full-time over one year, the course focuses on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.1 year full-time