Study Marketing Analytics MSc at University of Southampton in the UK, Southampton Business School

About this course

About this course
- Overview
- Department
Study options
Entry requirements
- International

What will I learn?

Dive into a top-tier Marketing programme at Southampton, ranked 11th in the UK by the Complete University Guide, 2026. We were also the first university in the UK to offer a master’s in marketing analytics. Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field. Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer. Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Which department am I in?

Southampton Business School

Study options

Full Time (1 Year)

Tuition fees

£32,500.00 (US$ 41,971) per year

This is a provisional fee yet to be approved

*Price shown is for indicative purposes, please check with institution

Start date

September 2027

Venue

Highfield Campus

University Road,

Southampton,

SO17 1BJ, Southern England, United Kingdom

Full Time (1 Year)

Tuition fees

£32,500.00 (US$ 41,971) per year

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected August 2027

Start date

September 2026

Venue

Highfield Campus

University Road,

Southampton,

SO17 1BJ, Southern England, United Kingdom

Entry requirements

For international students

You'll need a 2.1 degree in a subject with some element of quantitative or analytical study such as marketing, analytics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply.

*There may be different IELTS requirements depending on your chosen course.