Marketing (Extended Degree) - BA

Northumbria University, Newcastle

**From clothes and technology, to food and entertainment, the products and services we buy help define our lives.**As a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree. **Your Learning Experience**During our Marketing BA (Hons) course, your studies will comprise of two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. **How does this course enhance my employability?**You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. **Accredited Degree**The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. We are also dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme. **Extended Degree** This extended degree provides an alternative route to higher education and supports those who don’t meet the standard entry requirements for an undergraduate degree. It includes a foundation year that gives you the chance to establish a strong academic foundation while exploring a wide range business issues, ranging from strategy and marketing to entrepreneurship and responsible management. **What will I learn in my Foundation Year?**This first year of this course will introduce you to the key concepts of human resource and marketing management and the concept of strategic and contemporary management. It will provide you with a broad context of knowledge and development of the essential skills required for industry. You will then learn how to apply key theoretical themes in an end of year project.The foundation year of the course delivered at level 3 which develops your ability to study in Higher Education is not accredited. Subsequent levels and years are accredited and deliver the knowledge, competencies, and skills required to meet the specific course accreditation requirements that relate to the approved accredited award title.

Business