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Marketing Management BA (Hons)

UK

7

What will I learn?

This is a general undergraduate degree in marketing, for those who see their future career in marketing, but do not, at this stage, wish to specialise any further. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).Marketing managers are responsible for deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing.In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area of business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking, and present your ideas persuasively.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Which department am I in?

School of Management and Marketing

Study options

Full Time (3 Years)

Tuition fees
£14,800.00 (US$ 18,208) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

11 September 2023

Venue

Main Site

115 New Cavendish Street,

Fitzrovia,

London,

City Of Westminster,

W1W 6UW, England

Full time with time abroad (4 Years)

Tuition fees
£14,800.00 (US$ 18,208) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

11 September 2023

Venue

Main Site

115 New Cavendish Street,

Fitzrovia,

London,

City Of Westminster,

W1W 6UW, England

Entry requirements

For students from United States

For entry to Year 1 of Bachelor's degrees (Level 4), you will typically need to have satisfactory completion of one year of a college/university programme with a GPA of 2.8 or above. Undergraduate Bachelor's degrees – 6.0 overall with a minimum 5.5 in each component.

*There may be different IELTS requirements depending on your chosen course.

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About University of Westminster

Ranked 1st for international student diversity and among the top 15 most international universities in the world.

  • A thriving and modern university community in London
  • More than one million businesses within 20 miles
  • Works with over 7,000 employers for study & placements
  • Awards scholarships to students from over 50 countries

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