What will I learn?

This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Business to business, customer relationships, internal communications. Marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

The suite of MSc Marketing Programmes has been approved and accredited by The Chartered Institute of Marketing (CIM) and is recognised by the ESRC for research training.

Your employability options are vast and varied, our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.

Which department am I in?

Birmingham Business School

Study options

Full Time (1 year)

Tuition fees
£23,580.00 (US$ 31,193) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2022

Venue

University of Birmingham

Edgbaston,

Birmingham,

B15 2TT, England

Entry requirements

For students from United States

Students need an honours degree from a recognised institution in the USA with a GPA of at least: 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement; 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement.

For international students

A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. Students need to have an IELTS 7.0 with no less than 6.5 in any band is equivalent to: TOEFL: 95 overall with no less than 22 in any band; Pearson Test of English (PTE): PTE Academic 67 in all four skills; Cambridge English (exams taken from 2015): Advanced or Proficiency – minimum overall score of 185, with no less than 176 in any component.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Kaplan International College (KIC) London
ADD TO MY FAVOURITES

About University of Birmingham

The university is known globally for its pioneering research – students benefit from trailblazing discoveries that impact international society.

  • One of the world’s top research-intensive universities
  • Based in Europe’s youngest city
  • 5 colleges offering hundreds of study options
  • Plenty of dedicated international student support

Get in touch