MSc Global Marketing

University of York

The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments. The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry. You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing, AI integration and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking. This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestle, Accenture, EPSON, and Coca-Cola. In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.

School of Business and Society