MSc Marketing

University of Aberdeen

This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career. You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors. Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating programme structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience. The University of Aberdeen is a leader in teaching and research in the field of business and management and this programme builds on our considerable strengths in these areas. The Department of Business Management is also home to The Africa-Asia Centre for Sustainability research centre. The centre was established on a commitment to undertaking inter and trans-disciplinary research in which expertise across disciplines will be integrated together in order to forge new understanding and new ways of addressing critical sustainability and global grand challenges within the context of the African and Asian regions.

Business School