B.S. in Marketing

Iowa State University

Marketing serves as the bridge between organizations and consumers. As a marketing major, you will gain insights into customer needs and preferences, utilizing this knowledge to formulate effective marketing strategies that contribute to organizational success. The curriculum will include an in-depth study of consumer behavior, strategic marketing development, and data analysis for informed decision-making. Course topics encompass product management, pricing strategies, promotional activities, and distribution decisions. Additionally, professional B2B sales techniques are covered, with supplementary courses focused on managing sales teams and leveraging sales technology. For those interested in business consulting, specialized courses are also available.

Ivy College of Business