BSBA in Marketing

Simmons University - Kaplan International

Our students pursuing a Marketing degree are on the cutting edge of marketing theory and current practice. Students are prepared to develop innovative social media campaigns, analyze market trends, conduct stakeholder research, design consumer-sensitive product plans and pricing strategies, and evaluate alternative distribution channels.
Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for a variety of organizations through case studies and projects. As a Marketing major, you'll learn to design clever and compelling marketing campaigns that reflect your understanding of branding and consumer behavior.

Students pursuing a Marketing degree can find internships at industry leaders like Hannaford’s, the Boston Red Sox, Boston Children's Hospital, and Brown Brothers Harriman. You'll solve complex, real-world marketing situations, and become a confident leader, brand steward and marketing expert.

Our faculty are seasoned practitioners, drawing on their extensive knowledge to prepare you for modern day marketing careers. Our alumnae/i excel in every industry, finding positions in organizations like Mullen, Tory Burch, Digitas, and FleishmanHillard.

School of Business