Study Strategic Media - Advertising Concentration (BA) at University of Memphis in the USA, College of Communication and Fine Arts
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Strategic Media - Advertising Concentration (BA)

USA

3

What will I learn?

The Bachelor of Arts in Strategic Media - Advertising concentration trains students for advertising careers in agency, corporate, non-profit, and freelance settings. Students learn multiple functions of the advertising business, including ad campaign development and execution, brand management, target audience research, media buying, and creative strategy development. Advertising students also graduate with Google analytics and social media analytics certifications. The Advertising program trains students to work as account executives, account planners, brand managers, copy writers, media buyers, media planners, researchers and social media managers. Advertising students take 52 hours of credit from Journalism and Strategic Media and 9 hours from the Fogelman College of Business and Economics.

Which department am I in?

College of Communication and Fine Arts

Study options

Full Time (8 Semesters)

Tuition fees
US$21,000.00 per year
Late Fee - $200
Start date

August 2027

Venue

Memphis Main Campus

3720 Alumni Ave,

Memphis,

Tennessee,

38152, South, United States

Full Time (8 Semesters)

Tuition fees
US$21,000.00 per year
Late Fee - $200
Start date

January 2027

Venue

Memphis Main Campus

3720 Alumni Ave,

Memphis,

Tennessee,

38152, South, United States

Entry requirements

For international students

All students, both freshmen and transfer, must apply online for admission as an undergraduate student.

  • Freshman admission is competitive and based upon a comprehensive review of the students academic record. The primary factors include the high school/secondary grade point average and demonstrated English proficiency.
  • Transfer admission is competitive and based upon the cumulative grade point average of all previously attended colleges/universities (international and domestic) and must be at least a 2.0 GPA on a 4.0 scale for consideration. Demonstrated English proficiency is also required of all international applicants.

Applicants should upload a copy of their unofficial international transcript or marks sheet (high school/secondary or college/university) using our secure document upload system.

All international transfer applicants must have their international documents evaluated by a US credentialing agency that holds membership with the National Association of Credential Evaluation Services (NACES).

English proficiency may be satisfied two ways:

A minimum score or greater on any of the following English language tests:

  • TOEFL - 61 on the internet-based test or 500 on the paper/pencil test
  • IELTS - 6
  • PTE - 50
  • DUOLINGO - 95

*There may be different IELTS requirements depending on your chosen course.

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