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The role of social media in higher education

Kavitha worked with IDP Hotcourses – India from 2010 to 2021, serving as the Lead Content Editor. During her tenure, she oversaw all editorial processes, ensuring the accuracy and relevance of study abroad content tailored for Indian students. An engineer-turned-writer, Kavitha brings a storyteller’s flair to educational content and a deep commitment to making information clear, engaging, and student-friendly. Known for her love of quotes, compelling narratives, and an ironic relationship with chocolate and calorie counting, Kavitha lives by the mantra: “Why squeeze into glass slippers when you can shatter the glass ceiling?” She is no longer affiliated with the company.

Kavitha Vijeyavelan

04 Dec 2014 151

1 min Share

The role of social media in higher education

The infographic reflects the opportunities for higher education institutions to use social media to engage with student segments.

04 Dec 2014 151

1 min Share

Kavitha worked with IDP Hotcourses – India from 2010 to 2021, serving as the Lead Content Editor. During her tenure, she oversaw all editorial processes, ensuring the accuracy and relevance of study abroad content tailored for Indian students. An engineer-turned-writer, Kavitha brings a storyteller’s flair to educational content and a deep commitment to making information clear, engaging, and student-friendly. Known for her love of quotes, compelling narratives, and an ironic relationship with chocolate and calorie counting, Kavitha lives by the mantra: “Why squeeze into glass slippers when you can shatter the glass ceiling?” She is no longer affiliated with the company.

Kavitha Vijeyavelan

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The role of social media in higher education

Do you Facebook (FB) every other minute? Social media is huge today and has affected not just individuals like you and me, but has reached out and started to change the face of the education industry as well.

Visual Alliance Media has found that approximately 3.2 million students graduate high school annually, of which 80% of them religiously use social networking sites. Students do their research of the University and the Universities also these days evaluate 1 out of every 4 of their applicants through FB!

It’s found that 98% of colleges and universities have a facebook page and 84% of them have a twitter profile. Schools have the power to go beyond the stereotypical brochure and website, and give the students a sense of the School culture and personality. Some unis have student interactions such as question and answer posting enabled through FB to enable a more responsive platform for students to communicate through, like the University of South Florida for example.

Social media is the best way to keep it personal and promote events, news, and much more! Decide for yourself after having a look at the infograph below!