Skilled business analysts are highly valued in industries across the globe. The skills to explore and interpret big data and uncover hidden value from multiple data sources can assist businesses in making intelligent and informed choices that enhance profitability.

Business Analytics focuses on the systematic collection of data and development of data sets, data analysis through statistical and other techniques, and most importantly, the interpretation and effective communication of insights gained from data to inform strategic organisational decisions.

What you will study

In this major you gain the skills you need in Business Analytics to succeed in the world of big data. You will learn how to analyse large volumes of data to support decision making across all areas of business. You will gain an understanding of data management concepts and processing of relational data with Structured Query Language (SQL), the concepts of data confidentiality and security, modelling techniques to analyse contemporary finance and economics issues, and techniques that can be used to measure marketing effectiveness.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Business Analytics and develop the skills to become a strategic business problem solver and be an essential part of decisions made across the entire business lifecycle.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

Why choose this course

UOW Business students experience a modern curriculum that does not merely teach business theory, but applies it to everyday business contexts. We develop professionals, managers and business leaders with critical thinking skills who will succeed in their chosen fields.

After completing the Bachelor of Business (Business Analytics) you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your Master’s degree to 1 year. This degree trajectory means you can graduate with your Bachelor’s and Master’s degree in just 4 years.

As a UOW Business graduate you will be equipped with the knowledge and tools to make a positive impact in the world; no matter what path you take. The Faculty of Business and Law is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. We champion responsible management education, research and thought leadership in the classroom using real world examples, so when you join the workforce you are better prepared to make business decisions that this world requires.

Career opportunities

Auditor

Banker

Analyst

Financial controller

Accountant

Policy advisor

Business adviser

OHS officer

HR manager consultant

Stock broker

Insurance broker

Fund manager

Exporter/importer

Public relations coordinator

Market researcher

Advertising executive

Brand/product manager

Event manager