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What will I learn?

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of eMarketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyse consumer behaviour and use market research.

You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation and positioning strategies, as well as operational marketing.

You will have the opportunity to test your skills and knowledge in a simulated environment and take a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.

Real-world learning

QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing.

Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

Work placement opportunities in consultancies, corporate settings, government and community groups are available. You’ll also have access to events run by professional bodies such as the Australian Marketing Institute, and opportunities to create your own career networks.

In the capstone unit, Strategic Marketing, you will develop skills in implementing strategic marketing decisions in specific business situations. Over the course you will also develop the ability to integrate marketing and other business functions.

Career outcomes

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:

business development manager
marketing communications officer
market research
product manager
account executive
organisational communication specialist.

Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.

Possible careers

Account Executive
Computer Salesperson/Marketer
Creative Writer
Government Officer
Market Research Manager
Marketing Officer/Manager
Organisational Communication Specialist
Publishing Professional
Sales Person

Which department am I in?

QUT Business School

CRICOS

003491G

Study options

Full Time (3 years)

Tuition fees
A$32,500.00 (17,87,679) per year

*Price shown is for indicative purposes, please check with institution

Start date

18 July 2022

Venue

Queensland University of Technology (QUT)

Gardens Point Campus,

2 George Street,

BRISBANE CITY,

Queensland,

4000, BRISBANE, Australia

Entry requirements

For students from United States

International students must full fill the equivalent of below given Australian entry qualifications: Foundation Program Year completed at an Australian University with a final overall grade average of 4.5 (on a 7 point scale) and a grade of 4 or higher in any pre-requisite unit(s). QUT Intensive Program with a grade average of at least 4.4 out of 7 and a grade of 4 or higher in any pre-requisite unit(s). QUT Foundation Program with a grade average of at least 4.4 out of 7 and a grade of 4 or higher in any pre-requisite unit(s). QUT Diploma program with a grade point average of at least 4.0 out of 7; and a grade of 4 or higher in any pre-requisite unit(s). IELTS Academic - Overall 6.5, Listening Reading Writing Speaking - 6.0; Pearson PTE (Academic) - Overall 58, Listening Reading Writing Speaking - 50; TOEFL iBT - Overall 79, Listening Reading -16; Writing - 21; Speaking - 18. Cambridge Advanced English Score - Overall 176, Listening Reading Writing Speaking - 169.

For international students

  • Foundation Program Year completed at an Australian University with a final overall grade average of 4.5 (on a 7 point scale) and a grade of 4 or higher in any pre-requisite unit(s).
  • QUT Intensive Program with a grade average of at least 4.4 out of 7 and a grade of 4 or higher in any pre-requisite unit(s).
  • QUT Foundation Program with a grade average of at least 4.4 out of 7 and a grade of 4 or higher in any pre-requisite unit(s).
  • QUT Diploma program with a grade point average of at least 4.0 out of 7; and a grade of 4 or higher in any pre-requisite unit(s).

IELTS Academic score of 6.5 with Listening, Reading, Writing and Speaking score of 6; TOEFL iBT score of 79 with Listening, Reading score of 16, Writing score of 21 and Speaking score of 18; Pearson PTE (Academic) score of 58 with Listening, Reading, Writing and Speaking score of 50; Cambridge English Advanced (CAE) score of 176 with Listening, Reading, Writing and Speaking score of 169.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
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About Queensland University of Technology (QUT)

QUT is a young, research-intensive university, ranking in the top 200 universities globally (THE World University Rankings 2021).

  • Australia’s top young university (THE 2020)
  • A world-class institution with a global outlook
  • Home to a range of high-tech learning facilities
  • Over 100 study options to choose from