What will I learn?

Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.

Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.

The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.

Marketing and business subjects are supplemented by elective subjects from a range of business areas. Your choices include electives in entrepreneurship, event management, international tourism, hospitality management and sports management. This allows you to enhance your business marketing degree with subjects that reflect your interests and ambitions.


The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.


The Bachelor of Business (Marketing) is career-focused, and aims to develop contemporary knowledge and skills needed for success. This means:

  • Strong industry relationships
  • Developing 21st century skills, such as digital literacy
  • Everybody gets to complete a work placement in a business that aligns to their preferred industry
  • Access to personal study assistance and wellness support
  • An emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Career Hub, mentoring from high achieving students and alumni, working with your Work Integrated Facilitator on your CV

In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.

Marketers are creative business professionals; they create a buzz and add value to any company of which they are a part. Harness your drive and use your business savvy to lead the conversation on a global or local level.



Study options

Full Time (3 years)

Tuition fees
A$43,800.00 (23,46,010) per year
Total Tuition Fee: AUD $87,600; Tuition Fee Per Subject: AUD $3,650; AUD $14,600 for 6 Trimesters

*Price shown is for indicative purposes, please check with institution

Start date

Expected May, August 2022


International College of Management, Sydney - ICMS

Northern Beaches Campus,

151 Darley Road,


New South Wales,

2095, SYDNEY, Australia

Online/Distance (3 years)

Tuition fees
A$43,800.00 (23,46,010) per year
Total Tuition Fee: AUD $87,600; Tuition Fee Per Subject: AUD $3,650; AUD $14,600 for 6 Trimesters

*Price shown is for indicative purposes, please check with institution

Start date

Expected May, August 2022

Entry requirements

For international students

Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and any one of the suggested equivalent subjects, including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services. ICMS does not use selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview.

Entry requirements vary from country to country.

International Baccalaureate: Completed IB Diploma with a score of 24

Cambridge International Examinations or Edexcel GCE: Successful completion of GCE A-level with an aggregate of 6

BTEC: Successful completion of BTEC National Level 3 Diploma or Extended Diploma in business or related area

Certificate IV: Successful completion of Certificate Level IV qualification (under the AQF), or its equivalent.

English Language Requirements

  • IELTS (academic) - Overall 6.0; Writing 5.5; Speaking 5.5
  • TOEFL iBT -Overall 69; Writing 19; Speaking 17
  • Pearson (academic) - Overall 50; Writing 42; Speaking 42
  • TOEIC - Overall 785

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

International College of Management, Sydney - ICMS offers below pathways courses for this subject

Offered by other partners

This university accepts pathways courses from
  • Australian Pacific College

About International College of Management

100% of ICMS degree graduates gain industry experience even before the completion of their study.

  • Leader in high-quality, career oriented higher education
  • Home to over 2,300 students
  • Nearly 90% employed in their field when they graduate
  • Among Australia’s top 10 for overall graduate employment