Bachelor of Commerce (Honours) - Marketing

The Australian National University

Honours in Marketing builds on undergraduate studies in marketing. It comprises three compulsory research methodology courses, one elective course and the completion of a research thesis. The research thesis, taken over the entire year with the major emphasis occurring after completion of the coursework, is the critical part of the program as it provides evidence of the student's ability to undertake original research under supervision. Candidates attend the weekly Research School of Management Seminar Series, and present a seminar on their proposed thesis towards the end of their first semester.Learning OutcomesDemonstrate a sound knowledge and critical understanding of research design and methods in the field of marketingApply that knowledge to the development of a research proposal and research planDevelop the capacity to perform high-level independent research

002288G