Bachelor of Communication / Bachelor of Business - Advertising

Western Sydney University

Students complete a capstone subject in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles. You will have an opportunity to apply skills and knowledge gained from this degree in a workplace setting, through an internship or an engaging work-integrated learning experience. Note: Not all subjects are available on listed campuses. The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

School of Business

089211J