Bachelor of Communication

Edith Cowan University

In a crowded media landscape your challenge is to help organisations build credibility trust and awareness of their brand with their target audiences Youll develop the knowledge and skills for a diverse range of communication fields including advertising public relations digital communication public affairs and community relationsengagementYoull also gain an awareness of strategic communication theories and practices with a focus on designing advertising and public relations campaigns And youll explore contemporary communication planning and practices with an emphasis on ethics environmental issues diversity and digital communication In your final capstone unit youll engage in a comprehensive handson creative agency experience producing portfolios of industry standard work for real clients

School of Arts and Humanities

115039G