Pathway + Bachelor

Bachelor of Media and Communication / Bachelor of Business

Australia

4

1

What will I learn?

The Bachelor of Media and Communication / Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Major for Bachelor of Media and Communication

Choose a major:

Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Professional Writing and Editing, Public Relations, Social Media

Major for Bachelor of Business

Choose a major:

Accounting, Business Administration, Economics, Entrepreneurship and Innovation, Finance, Financial Planning, Human Resource Management, Information Systems, International Business, Logistics and Supply Chain Management, Management, Marketing, Sports Management

Course learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

  • demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
  • recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • apply research methodology relevant to the field of media and communication
  • define and integrate theoretical principles applicable to business and apply those principles in a range of practices

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.

Majors

  • Advertising
  • Digital Advertising Technology
  • Games and Interactivity
View 20 more

Which department am I in?

Media and Communication

CRICOS

088392G

Study options

Online/Distance with attendance (4 years)

Tuition fees
A$37,940.00 (20,67,124) per year

*Price shown is for indicative purposes, please check with institution

Start date

29 July 2024

Venue

Swinburne University of Technology

Hawthorn Campus,

John Street,

HAWTHORN,

Victoria,

3122, MELBOURNE, Australia

Entry requirements

For international students

If you’re currently in Year 12 or have completed Year 12 in the last seven years, you’ll be considered for admission to undergraduate courses primarily based on whether you have successfully completed the Victorian Certificate of Education (VCE), or an interstate or international Year 12 qualification.

English language requirements

Satisfactory completion of one of the following:

  • Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
  • minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
  • TOEFL iBT (internet-based) - 64 (no less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing)
  • Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
  • C1 Advanced - 169, no band less than 169
  • any other equivalent assessment of English language proficiency.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by this university

Swinburne University of Technology offers below pathways courses for this subject

Offered by other partners

This university accepts pathways courses from
ADD TO MY FAVOURITES

About Swinburne University of Technology

Swinburne is one of the world’s top young universities, offering industry-aligned courses taught by teachers who are experts in their field.

  • 45th in the Top 50 Under 50 universities in the world
  • Ranked 81st in the world by THE Young University Rankings
  • Rated 82.2% for overall teaching quality
  • 5-stars for teacher- student ratio & overall experience