The Certificate IV in Marketing and Communication is designed to introduce students to basic marketing concepts while developing a comprehensive understanding of consumer behavior, leadership skills and networking.

Students who graduate from this qualification will be able to provide leadership and guidance to others with some limited responsibility for the output of others, however graduates will typically report to a more senior marketing practitioner.

The Certificate IV in Marketing and Communication will provide students with the training they need to work within the business environment in a variety of roles such as:

• Direct Marketing Officer
• Market Research Assistant
• Marketing Coordinator
• Marketing Officer
• Public Relations Officer

The Certificate IV in Marketing and Communication will equip students with the skills needed to succeed in marketing both within Australia and internationally.

Course Structure

Certificate IV in Marketing & Communication (BSB40820) has 12 subjects.

Marketing Activities
Consumer Behaviour
Complex Documents
Marketing Communication A
Marketing Communication B
Presentation Skills
Marketing Ideas
Fundamentals of Public Relations
Products and Services
Digital Media
Stakeholder Interactions
Creative Collaboration

Assessment

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.