COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

This course is designed for those seeking a career in leadership and management across a range of enterprise and industry contexts. Individuals at this level highlight sound judgement in organising, implementing and monitoring their individual workload and the workload of their team. They have a complex skillset in communication, which they use to support their team in achieving enterprise requirements.

This course offers a practical understanding of operational planning management, emotional intelligence, team and meeting management, workplace relationship management and financial management.

Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions)

Exit pathways:

  • Advanced Diploma of Leadership and Management
  • Bachelor of Business
  • Bachelor of Accounting


  • Case studies
  • Scenarios - problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations

Course Units

Customer Relationship Management:

  • BSBCUS501 Manage quality customer service

Workplace Relationship Management:

  • BSBLDR502 Lead and manage effective workplace relationships

Marketing Planning:

  • BSBMKG506 Plan market research
  • BSBMKG501 Identify and evaluate marketing opportunities

Financial Management:

  • BSBFIM501 Manage budgets and financial plans

Marketing Mix and Trends:

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG502 Establish and adjust the marketing mix

Project Work:

  • BSBPMG522 Undertake project work

Marketing Communication Planning:

  • BSBMKG523 Design and develop an integrated marketing communication plan

Marketing Audit:

  • BSBMKG515 Conduct a marketing audit

Planning and Monitoring Direct Marketing:

  • BSBMKG508 Plan direct marketing activities
  • BSBMKG509 Implement and monitor direct marketing activities



Study options

Full Time (52 weeks)

Tuition fees
A$6,255.00 (3,34,850) per year
Enrolment Fee (non-refundable): AUD $250
Start date

27 September 2021, 25 October 2021


Melbourne Campus

Level 10, 350 Queen Street,



3000, MELBOURNE, Australia

Full Time (52 weeks)

Tuition fees
A$6,255.00 (3,34,850) per year
Enrolment Fee (non-refundable): AUD $250
Start date

27 September 2021, 25 October 2021


Kent Institute Australia

Sydney Campus,

Level 11, 10 Barrack Street,


New South Wales,

2000, SYDNEY, Australia

Entry requirements

For international students

Academic requirement

Entry to this course requires:

Successful completion of Australian year 12 or equivalent; OR

Successful completion of Kent’s AQF recognised Certificate IV in Business or other relevant qualification; OR

Relevant work experience in a related field.

English requirement

International Applicants from non-English-speaking backgrounds only.

IELTS (Academic) 5.5 with no band less than 5.0 or equivalent; PTE Academic (Pearson) - Overall score of 42 (with 35 or more in all communicative scores); TOEFL IBT (Internet based) - Overall score of 46 (Writing/Speaking of 15+ and Reading/Listening of 7+); Cambridge CAE & CPE - 162+.

*There may be different IELTS requirements depending on your chosen course.