Graduate Certificate in Marketing

La Trobe University

Marketing is a key component of any successful business. It is essential for not only selling products or services, but also understanding and connecting with customers. As technology evolves, businesses need leaders who have up-to-the-minute marketing expertise to steer them into the future.This one-year, accredited degree lets you explore the role of marketing across a range of industries and sectors. Learn the key components of marketing management planning, including situational analysis and strategy formulation. Analyse and critique marketing theory to solve complex problems involving marketing strategies, Evaluate and transform information to effectively transmit knowledge allowing the development of marketing strategy, Operate autonomously to analyse information to transmit knowledge into strategy relevant to a range of industry contexts

La Trobe Business School

113897C