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What will I learn?

With a Graduate Diploma of Public Relations, you will study key research methods and learn about the social, cultural and ethical implications of public relations activity. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is significant power and responsibility in the hands of public relations professionals. You will develop an understanding of the role of public relations in contemporary society and learn how to design and implement public relations campaigns, reach global audiences, and manage stakeholder expectations while dealing with anticipated or unexpected events.

The course exposes you to the theories and models at work behind major campaigns and allows you to critically analyse existing campaigns. From media release writing to effective marketing communication, you will develop the skills to tackle the everyday challenges in this growing field.

On completion of the course, you may choose to continue your studies by seeking credit towards Deakin's Master of Communication.

To qualify for the award of Graduate Diploma of Public Relations, students must successfully complete 6 credit points from the units listed below and 2 credit points of electives.

Electives may be chosen from the remaining units below or from any other postgraduate course in the School of Communication and Creative Arts; students who intend to move from the diploma into the Master of Communication are strongly advised to take

Communication Concepts ACX701
for their two elective credit points.

Students must also complete:

AAI018 Academic Integrity (0-credit-point compulsory unit)

Graduate outcomes

Career outcomes

This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

Course learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

Which department am I in?

Faculty of Arts and Education

Study options

Online/Distance (2 years)

Tuition fees
A$32,600.00 (17,93,179) per year
This fee refers to full time and its guide for online students

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June 2022

More details

Start date

Expected July 2022

Entry requirements

For students from United States

Applicants can also have equivalent qualifications gained by examination or relevant professional or industrial expedience. Other English Language Requirements accepted: TOEFL (PBT) score of 550; CPE score of 45 no less than 'weak' in each skill; CAE score of 52 no less than 'borderline' in each skill; PTE score of 52-57 no less than 50 in each skill; OET Overall B, with A or B in listening, speaking, writing and reading.

For international students

Minimum course admission criteria - Bachelor’s degree or higher OR two years relevant work experience OR evidence of academic capability judged to be equivalent

IELTS: Overall 6.5 No band lower than 6

TOEFL IBT: 79 Writing 21; TOEFL PBT: 577 Writing 4.5

C1 PROFICIENCY and C2 PROFICIENCY: 176 No band less than 169

PTE: 58 No less than 50 in each skill

OET: Overall C+

DUELI EAP PROGRAM: EAP 4 (60%)

*There may be different IELTS requirements depending on your chosen course.

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About Deakin University

Deakin University is a young and dynamic university, offering world-class degrees, excellent employment rates and an experience that students love.

  • Top 1 per cent in 24 study areas (QS, THE, ShanghaiRankings)
  • Highest student satisfaction in Victoria (QILT)
  • Top 50 young universities globally (QS)
  • Offers a curriculum that is practical and industry relevant