COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Course Learning Outcomes

  • Apply critical thinking and technical skills to solve authentic business problems.
  • Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  • Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
  • Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  • Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Career opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher.

Which department am I in?

School of Business and Law

CRICOS

083332D

Study options

Full Time (2 years)

Tuition fees
A$30,400.00 (16,27,409) per year
Estimated 1st year indicative fee AUD $30,400; Overseas students who can adequately demonstrate they are unable to undertake international travel to Perth due to COVID-19 related border closures. The scholarship offers up to 30% reduction in tuition fees each semester until travel to Perth.

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June 2022

More details

Start date

14 February 2022

Venue

Edith Cowan University (ECU)

Joondalup Campus,

270 Joondalup Drive,

JOONDALUP,

Western Australia,

6027, PERTH, Australia

Online/Distance (2 years)

Tuition fees
A$30,400.00 (16,27,409) per year
Estimated 1st year indicative fee AUD $30,400; Overseas students who can adequately demonstrate they are unable to undertake international travel to Perth due to COVID-19 related border closures. The scholarship offers up to 30% reduction in tuition fees each semester until travel to Perth.

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected June 2022

More details

Start date

14 February 2022

Entry requirements

For students from United States

All applicants are required to have a four year Bachelor degree in engineering with a minimum course average of 65%, with equivalents considered, Academic admission requirements (Band 8) may be satisfied through completion of one of the following: Bachelor degree in a cognate discipline; Where accepted, equivalent prior learning, including at least five years relevant professional experience.

For international students

Academic admission requirements (Band 8) may be satisfied through completion of one of the following:

  • Bachelor degree; or
  • Equivalent prior learning including at least five years relevant professional experience.

English competency requirements may be satisfied through completion of one of the following:

  • Academic IELTS: An overall band score of 6.5, with no individual band less than 6.0
  • Pearson English Test (PTE) Academic - PTE Academic 58, with no score less than 50 for postgraduate standard entry courses.
  • TOEFL iBT - Minimum score of 573, including Test of Written English of 5.0 or better.
  • TOEFL - Minimum score of 84, with no individual score less than 17.

*There may be different IELTS requirements depending on your chosen course.

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About Edith Cowan University (ECU)

Edith Cowan University is in the top 2.5% of world universities in the 2021 Times Higher Education World University Rankings.

  • Among world’s top 100 best young universities (THE)
  • Offers a range of industry-relevant programmes
  • World-class research profile
  • Enjoys broad industry connections