Master of Design in Design Studies - Visual Communication Design

University of Alberta

Society's needs inspire designers to innovate. Designers analyze society's needs and create solutions that shape how our world looks and functions. Our Visual Communication Design (VCD) program prepares you to create communications that inform, entertain, educate and generally improve people's health and well-being.In our four-year Bachelor of Design (BDes) program, you'll learn to create and use words, symbols and images-in strategic and sophisticated ways-to communicate ideas and information in products as diverse as electronic and printed magazines and books, branding/visual identity packages, signage, apps, websites, maps and museum displays.The imagination and creativity of designers touches almost every object in our lives-from the poster in the street to the software on our phones.Visual Communication Designers create concepts and translate them in to visual form-by hand and then through computer software-to communicate and create products that engage, inform, educate, entertain and inspire people. They create layouts or electronic displays and coordinate production and implementation of their designs.