MA in Work-Related Behaviour with Customer Relationship Management

Griffith College - Ireland

Explore the world of work-related behaviour with an emphasis on Customer Relationship. This Master's Degree is an ICHAS (Irish College of Humanities and Applied Sciences) programme. ICHAS are responsible for its delivery & all academic matters pertaining to it. Learners in this programme will study to lead and manage teams effectively and create a positive work environment with a strong focus on the relationship between employee and organisational behaviour and customer relationship management (CRM) strategies. Learners will also learn to develop effective CRM strategies that resonate with different customer segments, focusing on customer behaviour aiming to drive customer loyalty and satisfaction. The MA in Work-Related Behaviour with Customer Relationship Management is designed for graduates of Psychology, business, humanities, health or social science who wish to enhance their own professional leadership and management skills to become organisational behaviour specialists and visionary leaders who can drive change and innovation to become customer-centric leaders. Exploring the depths of organisation and personnel behaviour with a strong focus on customer relationships, students will learn to leverage data insight, communication techniques and how to use innovative technologies to optimise customer experience and drive business growth. Students will: Be equipped with the critical knowledge and skill to be able to understand the core dynamics of the approach. Strategise and exploit CRM for innovation and growth in the contemporary organisation. Develop your critical analytical skills and your understanding of the principles driving different research methods. By completing this qualification, you'll be able to source, select and review Work-Related Psychology research independently, evaluate its relevance for complex real-life issues/cases, assess its validity and clearly communicate your findings to a range of audiences.

Irish College of Humanities and Applied Science (ICHAS)