Marketing, Consumption and Society MSc: Fees & Entry Requirements at University of Limerick, Ireland

Marketing, Consumption and Society MSc

Ireland

10

What will I learn?

This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experience through ‘live’ projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

Which department am I in?

Kemmy Business School

Study options

Full Time (1 Year)

Tuition fees
€17,898.00 (16,18,410) per year
Tuition fee includes student levy fee of €102

*Price shown is for indicative purposes, please check with institution

Start date

September 2027

Venue

University of Limerick

University of Limerick, Limerick,

Limerick,

V94 T9PX, Munster, Republic of Ireland

Entry requirements

For international students

The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society. Acceptable English Language qualifications include the following: Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved Irish Leaving Certificate English –Ordinary Level Grade D or above

*There may be different IELTS requirements depending on your chosen course.

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About University of Limerick

University of Limerick is a welcoming, innovative, career‑focused Irish university where students thrive academically, personally and professionally.

  • No. 401 in QS World University Rankings 2026
  • No. 76 in Times Higher Education (THE) Impact Rankings 2025
  • No. 1 Best Student Campus, Irish Education Awards 2025
  • 3rd globally for international student happiness (ISB 2025)
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