What will I learn?
The management and marketing double major gives you a strong foundation in leading people, managing resources and understanding how organisations connect with customers. Management skills such as problem solving, decision making and leadership are essential across small-to-medium enterprises, non-profits, large corporations and government sectors, where managers supervise staff, balance budgets and deliver projects while upholding ethics and sustainability. Through this double major, you’ll learn to lead on contemporary organisational challenges, manage people and budgets, and make informed decisions that drive performance. At the same time, you’ll study marketing as a blend of behavioural science and creativity. Topics include consumer behaviour, advertising, digital and social media marketing, public relations, sales strategies, pricing, promotion, distribution and international marketing. You’ll develop the ability to analyse customer and competitor behaviour to help organisations anticipate demand and create strategies that differentiate products and services. With a strong emphasis on practical and industry relevant learning, you’ll gain hands on experience through real world projects, social media management tools, internships and study tours, preparing you to apply both management and marketing skills in diverse business contexts. Upon graduation, you’ll be equipped for versatile careers across management, consulting, branding, digital marketing, retail, advertising, government, as well as tourism and service industries. Graduates of this course may be recognised internationally by the Chartered Institute of Marketing.
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